Modern healthcare practices rely on communications technology
The APR Group based in Wymondham, Norfolk, is one of East Anglia’s leading telecommunications equipment suppliers and maintenance companies, and is a Platinum Certified partner supplier of Samsung telephone systems.

APR operates in many marketplaces including healthcare, and in particular, GP and health centre practices and dental practices. APR’s Chief Executive, Andy Rackham, comments: “In light of the changing practices within healthcare, with emphasis on preventative care and the coming tendency for one’s appointment with the GP to be a telephone appointment, an efficient and reliable communication system is essential. Also, the forthcoming right to choose your GP, possibly out of your local area, will make good telecommunications even more essential. A telephone system which is, or has the potential to be, integrated into a practice’s computer network is vital to all those working in and using the health care system.”
One of APR’s biggest clients in this sector is Malling Health, which has been providing GP services to the NHS since 1948. From its roots in West Malling in Kent, Malling Health has, over the past sixty years, expanded throughout the UK.
The relationship between APR and Malling Health began in Norfolk, when the company was instructed by Great Yarmouth and Waveney PCT to provide a voice solution for the Equitable Access centre in Yarmouth. Andy Rackham says: “Malling was so impressed with the installation and the level of support and training we offered that they also called us in to its sites in Telford and Sandwell in the Midlands, which were experiencing a number of telecoms difficulties. We solved their problems, and thereafter, they were very happy to be dealing with a company that not only removed the headache of dealing with individual telecoms suppliers, but knew how the system worked and managed all of the end users and contacts for them.”
APR is currently project managing Malling Health’s new site at St Neots, due to go live on 1st November, and is undertaking further installations within the Great Yarmouth and Waveney PCT.
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APR has a vast number customers and installations, and its team of highly qualified engineers offer an unparalleled level of support and maintenance on a 24/7 basis. Crucial to APR’s success is its network services company that provides comprehensive data network support and IT consultancy to its customers; in fact APR is the IT department for many of the companies that it supports.